The experience of working on coffees is not just invigorating and inspiring, there’s a lot of comfort involved as well. Jim says “I work with great people. And every morning when I come into the office and make myself a different type of coffee, I am comforted by the fact that it tastes so good. I know that what we're doing is important because we wake up New York, and get people going about their business, whatever that is.” The satisfaction of the job is in the coffee, and knowing it’s being enjoyed by the people in their community.
While coffee is one of life’s simple, great pleasures, that doesn’t mean making it is as simple as it looks. Hours and hours of great care and thought go into each roast. “Deciding on the specific recipe, the roast degree or roast curve of a particular bean is a time consuming process that involves a lot more concentration and discipline than most people probably think. When we buy a coffee from Indonesia or East Africa, we have to decide how we want to roast it to tease out the most expressive and impressive flavors. That process is not something that you do in 20 minutes, it takes days and weeks of trial and error and experimentation.”
The concept of Heritage connects deeply with the people at Brooklyn Roasting Company. “We are named after a borough that has an amazing coffee heritage, there have been many amazing coffee companies that have been based here. And we'd like to think that we're sort of the leading edge of that longstanding tradition.”
Photography by JC Cancedda