PP-Section1-1

We may collect the personal data described herein directly from you, from third parties we partner with, or through cookies or other automated means. These sources may include:

You: We collect information directly from you whenever you: make a purchase; visit a store; contact us with questions or comments; upload content to our Website, Apps, or Social Media Pages; enter our contests, sweepstakes, or other promotions; add items to your shopping cart; create an ECCO membership; respond to a survey; make a product review; opt in to text messages or marketing communications; apply for a job; communicate with us through our Social Media Pages; or fill out any forms on our Website, Apps, or Social Media Pages.

Your Device or Browser: Certain information is automatically collected from your device or browser and analysed when you visit our Website, use our Apps, interact with our Social Media Pages, online advertising, or open our emails.

Third Parties: We work with third parties who provide services to us, like analytics or advertising companies, data brokers, etc. These third parties share information they have collected with us. Your information may also be collected and processed by third parties, such as the payment providers you select, who will process your information independently in accordance with their own privacy notices.

Social Media Platforms: Social media platforms share information, which is typically aggregated and doesn’t include directly identifying personal information, with ECCO. You can learn more about how social media platforms collect and use your information by reviewing their privacy policies and settings. If you contact us via our Social Media Pages to make a complaint or service request, then we will collect information related to such complaint of service request from the Social Media Page.

Cookies: ECCO uses cookies (small files stored on your device or browser), pixel tags (tiny graphic images embedded in a website or email), web beacons, and other similar technologies to automatically collect information when you visit our Website, use our Apps, or interact with our emails. Through the use of cookies, we may link information about your interactions with our Website, Apps, or emails over time, for example, which pages you visit, which links you use, and how long you stay on each page. We also contract with third party advertising or analytics companies to serve you online ads on other websites. These companies use cookies or similar technologies to collect information about your interactions with our Website and Apps and interactions with other websites. These advertising companies may use and share the information gathered to deliver ads more tailored to your interests. We receive aggregate information from these third parties to understand our advertising effectiveness. Any information collected by us or by third parties through the use of cookies or similar technologies may be linked with other information we collect about you.

Publicly Available Data: We may combine the information you provide to us with data that is publicly available and data that we collect in ECCO stores, at our marketing events, or receive from other sources.

PP-Section1-2

This Website and our Apps use first- and third-party cookies and similar technologies to optimize your user experience, and for statistical and marketing purposes. Read more about the cookies and how you can administer and reject these in our Cookie Policy on the Website and in the App.

Below you can read more about the types of personal data for the different purposes that we use data for when you have consented to our placement of cookies:

Optimizing your user experience on our Website or in the App:

The personal data we process for this purpose includes: IP address, data on your behaviour on our website, purchase history (if any), and visited pages and time spent.

Sharing of data with third party advertising and analytics companies to show you ads on other websites and to understand our advertising effectiveness

We contract with third party advertising or analytics companies to serve you online ads on other websites. These companies use cookies or similar technologies to collect information about your interactions with our Website and Apps and interactions with other websites. These advertising companies may use and share the information gathered to build a profile of your interests and deliver ads more tailored to your interests. We also receive aggregate information from these third parties to understand our advertising effectiveness. Any information collected by us or by third parties through the use of cookies or similar technologies may be linked with other information we collect about you.

The personal data we process for this purpose is IP address, data on your behaviour on our website, purchase history (if any), and visited pages and time spent.

If you have allowed marketing cookies on our website, we may also share certain information, such as a hashed version of your email address, with third party platforms in order to match your accounts on these platforms and serve more relevant ads to you and others. To opt-out of this sharing, please turn off marketing cookies in Cookie Settings.

General marketing research, profiling and to tailor or improve our Websites, Apps and our service offerings

For the purposes of performing general marketing research, we use all information collected about you, as described in this section. We may also use information collected about you through other channels as described in section 1.9 (Profiling for marketing purposes).

For the purposes of being able to personalize your store, website and/or app experiences, adapt the content of future Newsletters and membership account to better suit to your interests and to provide you with personalized offerings, we may also build profiles and inferences based on the personal data described above in this section and information collected about you through other channels as described in section 1.9 (Profiling for marketing purposes).

PP-Section1-3

You have the opportunity to sign up to receive information by e-mail and text messages (SMS) about ECCO’s products (shoes, bags, leather goods and related accessories), services, contests and promotions from us (“Newsletters”).

We will only send you Newsletters and other marketing materials if you have specifically consented to receive newsletters from us.

Below you can read more about the types of personal data and the different purposes that we use data for when you are signed up for a Newsletter:

Registration, checking the validity of the e-mail and providing you with relevant Newsletter

The personal data we process for these purposes are the mandatory information that you have provided to us when signing up for the Newsletter, such as your name and e-mail address and mobile phone number.

Tailoring our services and offerings to you (personalising the Newsletters send to you)

The personal data we process for these purposes are the mandatory and non-mandatory information that you may have provided to us when signing up for the Newsletter, such as your name, e-mail address, gender, date of birth, phone number and shoe size.

Tracking of Newsletters to perform general marketing research and to optimize the distribution and use of Newsletters

For these purposes, including by identifying the ideal content and sending time to target customers most likely to be considering their next purchase and by optimising the number of emails that each segment should receive to create value via greater engagement and lower unsubscribe rate, we are using tracking pixels* (included in the Newsletter), which are used to collect and process personal data such as information on when you open the e-mail and which links in the e-mail you have clicked on. This type of tracking will only occur if you have provided your explicit consent to receive such communications and to the use of tracking technologies for this purpose.

*A tracking pixel is a miniature graphic embedded in such e-mails, which are sent in HTML format to enable log file recording and analysis. This allows a statistical analysis of the success or failure of online marketing campaigns. Based on the embedded tracking pixel, we may see if and when an e-mail was opened by the recipient, and which links in the e-mail were called up by the recipient.

General marketing research, profiling and to tailor or improve our Websites, Apps and service offering

For the purpose of performing general marketing research, we use all information collected about you, as described above in this section. We may also use information collected about you through other channels as described in section 1.9 (Profiling for marketing purposes).

For the purposes of being able to personalize your store, website and/or app experiences, adapt the content of future Newsletters and membership account to better suit to your interests and to provide you with personalized offerings, we may also build profiles and inferences based on the personal data described above in this section and information collected about you through other channels as described in section 1.9 (Profiling for marketing purposes).

PP-Section1-4

If you create an ECCO membership with us, then you will be asked to provide certain basic information in order to create and operate the account and membership programme. We may also give you the opportunity to provide us with other supplementary data than the data which we have clearly indicated as mandatory. We recommend that you keep your ECCO membership data updated at all times.

Please be informed that Newsletter consent is included in the membership creation process, therefore we will use your e-mail address or phone number to send you Newsletters. You may always unsubscribe from the Newsletter if you wish and keep your ECCO membership.

You can use your ECCO membership to manage your account data and provide us with supplementary data, which will help us improve our services and offerings to you. You will also have access to certain transactional data about your recent purchases and returns. In addition, you will have access to all your membership information, including tier level, points, available rewards and any other information that relates to your personal membership profile. We may ask you for additional information periodically to improve our personalized offers and content to you.

To provide you with an increased level of security online, access to your personal data on certain sections of our Websites and App may be protected with a password that you have selected. We strongly recommend that you do not disclose your password to anyone. We will never ask you to disclose your password.

You can manage your ECCO account by logging into the account to administer it. Please also refer to section 4 (Your rights and how to withdraw consents and unsubscribe).

Below you can read more about the types of personal data and the different purposes that we use data for when you have an ECCO membership:

To create an account for your ECCO membership and make it available to you.

The personal data we process for these purposes are the mandatory information that you have provided to us when you sign up for an ECCO membership, namely your name, e-mail address, phone number, gender and your password.

We cannot create a membership and make an account available to you unless you provide us with the mandatory information.

To provide additional services to you as part of your ECCO membership.

When having an ECCO membership we will for these purposes store, and you will have access to, transactional data about your recent purchases and returns. The stores will also have access to your membership information, including tier, points, and available rewards.

To improve our services and offerings to you.

For these purposes we may also give you the opportunity to provide us with supplementary data, over and above the data which we have clearly indicated as mandatory for us to improve our service offerings to you. The data we may process includes data about your age, gender, date of birth, family information, shoe size, shipping and billing address, membership information, including tier, points and available rewards, preferred store, and other demographic information or information about your interests and purchasing preferences.

We will use the date for us to improve our services and offerings to you, including by creating and placing you in marketing segments, in order to optimize our offers to you. It is your own choice whether you will provide such supplementary data to us.

To provide you with personalised content and offers.

We evaluate and assess your individual interests and preferences for the purpose of providing you with personalized offerings and benefits as part of your ECCO membership, such as personal discounts or invites. The data we may process includes data about your name, age, gender, date of birth, family information, shoe size, shipping and billing address, membership information, including tier, points and available rewards, preferred store, and other demographic information or information about your interests and purchasing preferences.

To provide you with better services when visiting our stores

For the purpose of providing you with a better service in the ECCO stores, the staff will have access to information about you, including information about your name, gender, e-mail address, phone number, transactional data, membership information, including tier, points and available rewards, and other supplementary information you have provided to us.

The store staff will only access your information if you identify yourself to the staff either by providing your e-mail, name, or phone number, and you are not obliged to do so.

The ECCO stores may use the data to service you, and may on our behalf register information about your visit, such as the date of the visit, details about your purchases and returns, and usage of membership rewards.

General marketing research, profiling and to tailor or improve our Websites, Apps and our service offerings

For the purpose of performing general marketing research, we use all information collected about you, as described above in this section. We may also use information collected about you through other channels as described in section 1.9 (Profiling for marketing purposes).

For the purposes of being able to personalize your store, website and/or app experiences, adapt the content of future Newsletters and membership account to better suit to your interests and to provide you with personalized offerings, we may also build profiles and inferences based on the personal data described above in this section and information collected about you through other channels as described in section 1.9 (Profiling for marketing purposes).

PP-Section1-5

We offer you the opportunity to make purchases of ECCO products through our online shop.

Below you can read more about the types of personal data and the different purposes for which we use data if you make or take steps to make a purchase on this Website or any of our other websites or Apps:

Completing the purchase and delivery of the purchased items to you

For the purpose of completing the purchase and delivery of the purchased items to you, we will be collecting and processing mandatory personal data you provide to us when making a purchase, including information about your name, e-mail address, shipping address, billing address, details of the purchased items and other information necessary.

Managing Click & Collect

If you have chosen Click & Collect, then we will for this purpose process information about your name, e-mail address, billing address and details of the purchased items and the selected ECCO store.

Managing payments on this Website

For the purpose of completing payments on this Website, we will be processing information about your name, e-mail address, shipping address, billing address, transactional data, IP address, phone number and other data necessary for payment processing (e.g., purchase amount).

For the purpose of managing payments on this Website, we have integrated components of the following online payment service provider: Adyen Canada Ltd (Hereinafter referred to as the “Online Payment Service Provider”). When having selected the relevant payment method, we automatically transfer personal data to the Online Payment Service Provider, which is necessary for payment processing.

You will provide your credit card details directly to the Online Payment Service Provider, who will then further transfer necessary data to the relevant credit card agencies for identity and creditworthiness checks and payment clearance. We do not access or store your full credit card details.

Managing vouchers and membership rewards

If you have received a voucher or a membership reward, then we will for the purpose of managing such voucher or membership reward and enabling you to benefit from it, process personal data about you, including information about your e-mail address, name, membership information, including tier, points and available rewards, and transaction history if necessary.

Prevention of fraud, misuse of services and money laundering

If you make an order through our online shop, we perform automated fraud checks to minimize the risk of being exposed to fraudulent behaviour and the misuse of credit cards. The personal data we process for this include your name, e-mail address, shipping and billing addresses, and transactional data.

We further process data about purchase behaviour for automated decision-making without human intervention to determine whether there is a risk that we are exposed to fraudulent behaviour and misuse of credit cards.

If we suspect fraudulent behaviour, then the purchase will not be completed. In case you experience that the purchase is denied, and you want to object to this, please contact our Customer Care in accordance with section 8 (CONTACT US).

Managing returns request and returning money

If you return any purchased items to us, then we process information about your name, e-mail address, shipping address, billing address and details of the purchased items and transaction data.

General marketing research, profiling and to tailor or improve our Websites, Apps and our service offerings

For the purposes of performing general marketing research, we use all information collected about you, as described above in this section. We may also use information collected about you through other channels as described in section 1.9 (Profiling for marketing purposes).

For the purposes of being able to personalize your store, website and/or app experiences, adapt the content of future Newsletters and membership account to better suit to your interests and to provide you with personalized offerings, we may also build profiles and inferences based on the personal data described above in this section and information collected about you through other channels as described in section 1.9 (Profiling for marketing purposes).

PP-Section1-6

Below you can read more about the types of personal data and the different purposes that we use data for when you visit our ECCO stores:

Electronic Receipt

We may offer to provide you with an electronic copy of your invoice by e-mail, when you make a purchase in one of our ECCO stores. If you make use of this service, we will process your e-mail address and copy of invoice.

We will not use your e-mail to send you Newsletters or other marketing material, unless you specifically have signed up to receive Newsletters.

Having an ECCO membership or signed up to receive Newsletters

In order to give you a better service in ECCO stores, the staff will have access to your personal data if you are signed up for our Newsletter or have an ECCO membership and you identify yourself to the staff either by providing your e-mail, name, or phone number. The personal data processed in such case include your name, e-mail address, phone number, transactional data, data of visits to ECCO stores, membership information, including tier, points and available rewards, and other supplementary information you have provided to us.

The ECCO store may use the data to service you and may register information about your visit, such as the date of the visit, details about your purchases and returns.

Please also refer to SECTION 1.4 (WHEN HAVING A MY ECCO ACCOUNT) and section 1.9 (Profiling for marketing purposes).

Managing vouchers and membership rewards

If you have got a voucher or a membership reward, then we will for the purpose of managing such voucher or membership reward and enabling you to benefit from it, process personal data about you, including information about your e-mail address, name, membership information, including tier, points and available rewards, and transaction history if necessary.

Managing home deliveries

We may offer you to send your order to your home address. If you choose to use this service, the information we process about you includes your name, e-mail address, shipping address and details of the purchased items and other information necessary for these purposes.

General marketing research, profiling and to tailor or improve our Websites, Apps and our service offerings

For the purposes of performing general marketing research, we use all information collected about you, as described in this section. We may also use information collected about you through other channels as described in section 1.9 (Profiling for marketing purposes).

For the purposes of being able to personalize your store, website and/or app experiences, adapt the content of future Newsletters and membership account to better suit to your interests and to provide you with personalized offerings, we may also build profiles and inferences based on the personal data described above in this section and information collected about you through other channels as described in section 1.9 (Profiling for marketing purposes).

PP-Section1-7

You may always contact us through one of our Customer Care representatives, or e-mail us with a claim, comment or questions.

Below you can read more about the types of personal data and the different purposes that we use data for if you decide to contact us through one of our Customer Care representatives, or e-mail us:

Customer care – request handling

When you contact us either through one of our Customer Care representatives, or e-mail us with a comment or question, we will retain and use information about you in order to respond to your request, including information about your name, e-mail address, phone number, country of residence, membership information, including tier, points and available rewards, the content of your request and further communication with you, and other information, which might be needed to manage and reply to your request.

It is always optional for you what information you chose to provide us with. However, please note that in case we do not have sufficient information to process your request, then we may not be able to fully support your request or enquiry.

Customer care – claim handling

When you contact us either through one of our Customer Care representatives, or e-mail us with a claim we will retain and use information in order to respond to your claim, including information about your name, e-mail address, phone number, country of residence, membership information, including tier, points and available rewards, the content of your claim and further communication with you, and other information, which might be needed to manage and reply to your claim.

If needed for establishing, exercising or defending the claim we may also request other relevant information, including health data, biometric data, other special categories of data, which might be considered sensitive personal data.

It is always optional for you what information you chose to provide us with. However, please note that in case we do not have sufficient information to process your claim, then it may have as a consequence, that we will not be able to accommodate your claim.

General marketing research, profiling and to tailor or improve our Websites, Apps and our service offerings

For the purposes of performing general marketing research, we use all information collected about you, as described in this section. We may also use information collected about you through other channels as described in (section 1.9 (Profiling for marketing purposes)).

For the purposes of being able to personalize your store, website and/or app experiences, adapt the content of future Newsletters and membership account to better suit to your interests and to provide you with personalized offerings, we may also build profiles and inferences based on the personal data described above in this section and information collected about you through other channels as described in section 1.9 (Profiling for marketing purposes).

PP-Section1-8

Occasionally we may give you the opportunity to participate in competitions, make product reviews or surveys etc. If you choose to participate, then we will be asking you to provide us with certain data.

Below you can read more about the types of personal data and the different purposes that we use data for if you decide to participate in a competition, product review or survey:

Running competitions and surveys

For the purpose of participating in the competition or surveys we offer you to participate in we will collect, and process your personal data including your name, e-mail address, age, gender, family information, shoe size, other demographic information, membership information, including tier, points and available rewards, and additional details, and Information about your interests and purchasing preferences all depending on the specific competition or survey.

It is always optional for you if you want to participate in a competition or answering a survey and therefore it is always optional what information you chose to provide us with. However, providing specific data may be mandatory for entry into a competition or completion of a survey and not providing this information may preclude your involvement.

Conducting product reviews

We may from time to time ask you to provide your feedback about products you have acquired from us. If you participate in a product review, the information we collect and process may include information about your name, e-mail address, age, gender, nationality, shoe size, other demographic information, data collected through website transactions, information about your interests and purchasing preferences, image and video recordings of you and your opinion about our products.

It is always optional for you if you want to participate in a product review and therefore it is always optional what information you chose to provide us with. But please be aware that providing specific data may be mandatory and to the extent you will not provide such data you cannot participate in the product review.

If you provide us with a product or service review, we reserve the right to share the review on social media and other websites operated by us or our ECCO affiliated companies.

General marketing research, profiling and to tailor or improve our Websites, Apps and our service offerings

We use information for running competitions or surveys, but we also use it for general market research purposes and to tailor or improve our Websites, Apps, membership programme and service offerings.

For the purposes of performing general marketing research, we use all information collected about you, as described above in this section. We may also use information collected about you through other channels as described in section 1.9 (Profiling for marketing purposes).

For the purposes of being able to personalize your store, website and/or app experiences, adapt the content of future Newsletters and membership account to better suit to your interests and to provide you with personalized offerings, we may also build profiles and inferences based on the personal data described above in this section and information collected about you through other channels as described in section 1.9 (Profiling for marketing purposes).

PP-Section1-9

ECCO wants to better understand our customers to ensure we provide an experience that is relevant and to ensure effective marketing and advertising of ECCO products and services. To better understand our customers and to personalise the experience of our Newsletters, App and Websites, we use the personal data we are in possession of to analyse or predict aspects concerning our individual customers’, newsletter recipients’, members’, and website visitors’ personal preferences, interests and behaviour. And to perform general marketing research including customer analysis, customer segmentation and statistics.

If you have identified yourself to us, for example by making a purchase, creating an ECCO membership account or by giving us your name, e-mail address or phone number, then we may link the personal data we have collected about you as per above sections.

Below you can read more about the types of personal data and the different purposes that we use data for when profiling our customers etc. performing general marketing research incl. customer analysis and customer segmentation and statistics:

General marketing research incl. customer analysis and customer segmentation and statistics

The personal data we process for general marketing research include information about your name, e-mail address, phone number, data collected through the use of our Websites, newsletter-tracking data, membership information, including tier, points and available rewards, addresses, information from you concerning demographics, interests and preferences (e.g. gender, date of birth, shoe size, the shoe preferences of you and your family members, online and offline transactional data, including abandoned shopping baskets, returns and Customer Care interactions).

We use your data for different analytical purposes to better understand: a) how you browse and use our platforms; b) which products you are interested in; c) which features of our products and platforms you like; d) the quality of our services including customer service, marketing and advertising campaigns addressed to you, and your reaction to these services; e) our product and website design; f) whether overall user experience worked for you or not; and g) which rewards you most commonly redeem in your membership programme. We use this analysis to understand and improve and develop our products and services, our marketing communication to you and the quality of our personalisation experience across our channels and platforms.

Personalize your shopping and website experiences and optimizing the service you receive

Furthermore, we may use the information mentioned above to evaluate and assess your individual interests and preferences in order to personalize your shopping and website experiences, membership experience and rewards, and optimizing the service you receive from us.

Customizing Newsletter content and special offers

If you have signed up to receive Newsletters, then we will also use your personal data in order to adapt the content of Newsletters to better suit your interests and to provide you with personalized offerings.

Audience Management

We create a profile about you by consolidating all the information you provided to us directly or indirectly. This allows us to personalise our interactions with you. We use audience management technologies to ensure the right messages and information reach you at the appropriate moment through the channels you have used previously or expressed a preference for. This includes sending you marketing messages of offers and product news or addressing you across digital media through ads on Social Media Pages and ECCO brand platforms. The level of personalisation depends on the consents you have provided to us and the length and nature of our relationship with you. If you have allowed marketing cookies on our website, we may also share certain information, such as a hashed version of your email address, with third party platforms in order to match your accounts on these platforms and serve more relevant ads to you and others. To opt-out of this sharing, please turn off marketing cookies in Cookie Settings.

Improve data models

We use data science and your profile and personal data to create data models that can help us improve the logic in our analytics activities that give us more insight about your comments and feedback, your interactions, behaviour, preferences and needs in our products and services. We will compare the data model we created using your profile with other similar consumer profiles and categories to further predict and analyse your preference.

PP-Section1-10

ECCO is present on and operates various Social Media Pages on platforms such as Facebook, TikTok and Instagram. We use these to communicate with you and provide you with information related to ECCO, our products and services and promotional updates. We may receive information from you through your comments, shared images, messages, and reactions, which we use to answer or communicate with you.

If you use a hashtag that includes ECCO, our product names or other information that we search for, we may also use your information to reach out to you, communicate with you and, subject to your consent, use your user generated content on our Website and/or Social Media Pages.

Below you can read more about the types of personal data and the different purposes that we use for processing data on social media:

When visiting our Social Media Pages or when you are engaging with us via social media platforms

We obtain information about you through different social media channels such as Facebook, Instagram, TikTok, Google, etc. when we use these channels for advertising, analytics purposes or to enrich your profile with ECCO.

The personal data we process for this about you include any social media information that is publicly available such as your social media handles, social media interactions and public postings, your “Likes” and other reactions, your social media connections, your photos that are public, or those you send to us by mentioning us or following our social media posts by using “handles” or “hashtags”, and comments or messages you shared with us publicly or privately on social media platforms.

Also, we may be able to obtain information indirectly from social media companies (Facebook, Google, etc.) when we advertise on these platforms. The personal data we process for this include your participation and membership on particular topics and/or groups, your profile settings and preference and your behaviour on different platforms owned by the same company.

When we use your user generated content in marketing of our products

From time to time we invite you to provide your images to us via social media platforms by following specific instructions on the use of hashtags. We will be using the images you provide for our campaign communications. We will obtain rights to your image through your consent provided via the social media platforms.

By submitting your images via social media platforms to us, you will agree for us to use your images as described in the consent text we ask you to agree to. The personal data we process for this include information about your social media handle, images, videos, comments, sound recordings and other files provided through the social media platform promoting ECCO and social media interaction and activity.

Advertisement via social media

We use third-party advertising platforms, such as Facebook, TikTok, Google, YouTube, Instagram, etc. to send you messages that are targeted at you, based on your behaviour and browsing pattern, at specific times and locations of these platforms to increase the efficiency of our advertising campaigns.

In order to do this, we share your personal data with our advertising agency partners as well as social media platforms. We use third-party solutions such as Google Analytics and Facebook Business Manager tools to help us do a better job at targeting our campaigns and messages for our consumers.

Social media platforms will attempt to match your profile in their database to determine the optimal time and place (the page you are browsing) to show you an advertisement from ECCO. We also need to analyse necessary information to understand the impact of our campaigns.

If you don’t accept that we track you for this purpose, you will still see ECCO advertisements on social media platforms and other third-party platforms at random. Please also read the privacy notice on the social media platforms to understand how your personal data is used by them for this purpose.

You can learn more about how our advertising partners and social media platforms help us achieve this purpose by visiting their sites:

Google Personalised Advertising: https://support.google.com/adspolicy/answer/143465?hl=en

Google Advertising Policies: https://support.google.com/adspolicy/answer/6020956

Facebook Lookalike Audiences: https://www.facebook.com/business/help/164749007013531

Facebook Custom Audience Terms: https://www.facebook.com/legal/terms/customaudience

TikTok Advanced Matching Terms: https://ads.tiktok.com/i18n/official/policy/business-products-terms

Pinterest Analytics Terms: https://help.pinterest.com/en/business/article/pinterest-analytics

YouTube Advertising (via Google Ads) Terms: https://www.youtube.com/static?gl=CA&template=terms

Instagram Ads Terms (Meta): https://transparency.meta.com/policies/ad-standards/

LinkedIn Ads Terms: https://www.linkedin.com/legal/ads-policy

Twitter/X Ads Policies: https://business.x.com/en/help/ads-policies

Snapchat Ads Policies: https://values.snap.com/policy/advertising-policies

General marketing research, profiling and to tailor or improve our Website, Apps and our service offerings

For the purposes of performing general marketing research, we use all information collected about you, as described in this section. We may also use information collected about you through other channels as described in section 1.9 (Profiling for marketing purposes).

For the purposes of being able to personalize your store, website and/or app experiences, adapt the content of future Newsletters and membership account to better suit to your interests and to provide you with personalized offerings, we may also build profiles and inferences based on the personal data described above in this section and information collected about you through other channels as described in section 1.9 (Profiling for marketing purposes).

PP-Section1-11

When entering the ECCO Website and App and to the extent you have given us your consent to place cookies on your device, we will be using cookies and similar technologies to track your activities on our Website and use your information to target advertising to you across different channels and devices (also known as “cross-context behavioural advertising”).

Beside cookie technology and information processed by use hereof, we might also process other personal data we have about you for online marketing and re-targeting purposes.

The personal data we process about you for online marketing and re-targeting include information about your e-mail address, data collected through the use of our Websites, Newsletter-tacking data, information from you concerning demographics, interests and preferences (e.g. gender, date of birth, shoe size, family situation, product preferences etc.), membership information, including tier, points and available rewards, and online and offline transactional data incl. abandoned shopping baskets, returns and customer care interactions and your profile inferred through this information cf. section 1.9 (Profiling for marketing purposes). If you have allowed marketing cookies on our website, we may also share certain information, such as a hashed version of your email address, with third party platforms in order to match your accounts on these platforms and serve more relevant ads to you and others. To opt-out of this sharing, please turn off marketing cookies in Cookie Settings.

PP-Section2-1

The main categories of potential recipients of your personal data are:

Service Providers acting as data processors

We may share your personal data with our trusted third party service providers, who, on our behalf, operate, maintain, and/or support our IT systems and IT infrastructure, our Websites, manage our payment solutions, perform statistical analysis, sending Newsletters, provide customer support and perform other important services for us.

Service Providers acting as independent controllers

We may also share your personal data with our trusted third party service providers, who will use your personal data for their own purpose and thus will act as independent data controllers. These third party service providers include logistic service providers, payment service providers and our external auditors.

Third party advertising partners like Facebook, Google and TikTok

We use third party advertising partners to collect information about your use of our Website in order to serve targeted advertising and to measure the performance of our advertising campaigns. The third party partners we use may collect this information using tracking technologies, such as pixels, cookies, APIs and SDKs.

Facebook (Meta): You can read more about how Facebook processes your personal data in their Data Policy at https://www.facebook.com/about/privacy.

Google: You can read more about how Google uses information shared with them here: https://policies.google.com/technologies/partner-sites

TikTok: You can read more about how TikTok uses information shared with them here: https://www.tiktok.com/legal/privacy-policy-eea?lang=en.

Instagram: You can read more about how Instagram uses information shared with them here: https://privacycenter.instagram.com/policy.

Pinterest: You can read more about how Pinterest uses information shared with them here: https://policy.pinterest.com/en/privacy-policy.

Criteo: You can read more about how Criteo uses information shared with them here: https://www.criteo.com/privacy/.

Awin: You can read more about how Awin uses information shared with them here: https://www.awin.com/gb/privacy.

ECCO Sko A/S

We may disclose your personal data to ECCO Sko A/S with its registered address at Industrivej 5, 6261 Bredebro, Denmark and other companies, which are owned or controlled by ECCO Sko A/S or owns or controls ECCO Sko A/S (“ECCO Affiliates”) in order for them to provide us with relevant services.

Other ECCO Affiliates

If you have created an account with us, then we may disclose your personal data to other companies which are owned or controlled by us in order for the operation of the MY ECCO account, cf. section 1.4 (WHEN HAVING A MY ECCO ACCOUNT).

If you have made a purchase from one of our ECCO Affiliates through our online shop, then transactional data will be disclosed in order for the ECCO Affiliate to comply with relevant accounting and tax regulation etc.

We may also disclose your personal data to other ECCO Affiliates in other situations in order for them to provide us with relevant services.

Legal Successors

A transfer of your personal data to another legal entity may occur as part of a proposed or completed transfer of our business or parts thereof in form of a reorganization, sale of assets, consolidation, merger or similar.

Other disclosures

In addition to where you have consented to a disclosure of the personal data or where disclosure is necessary to achieve the purpose(s) for which it was collected, personal data may also be disclosed by us and our service providers in special situations, where we have reason to believe that doing so is necessary to identify, contact or bring legal action against anyone damaging, injuring, or interfering (intentionally or unintentionally) with our rights or property, users, or anyone else who could be harmed by such activities, or otherwise where necessary for the establishment, exercise or defence of legal claims and where required or permitted by law (which may include disclosure in response to a search warrant or other legally valid inquiry or order, or lawful access by US or foreign courts, law enforcement or other government authorities).

PP-Section2-2

The processing of your personal data might imply a transfer of your personal data outside the country or jurisdiction you are residing in, which include but is not limited to countries within European Economic Area, UK, the United States, Canada, China, Hong Kong, Macau, Taiwan, Vietnam, Singapore, Thailand, Malaysia, Japan, South Korea, Russia, UAE, Turkey, Indonesia, India, Australia and New Zealand.

We do our utmost to require that all recipients of your personal data provide appropriate safeguards to protect your personal data.

For more information about how our service providers handle your personal information, please contact us as set out under “Our Contact Details”, below.