"The mutual respect for craftsmanship and premium leathers unites ECCO and Saks Potts in their quest for designing desirable, feminine footwear in this latest collection," states Ninna Engberg, Project Manager in Category Marketing at ECCO. "While there is nothing new in the fact that ECCO delivers comfortable high heels to the market, it is news that these feminine, heeled boots express a bold design language, demonstrating that we can tell our comfort story in new and unique ways. This is exciting for ECCO and exciting for women's footwear at large."
Stepping out at Copenhagen Fashion Week can be exhilarating, exciting and, at times, exhausting. Strutting down the catwalk, dashing from one event to another and keeping to tight schedules both on and off the runway not only involves a lot of walking, but punctuality, perfect planning and presentability too. Two career women at the top of their game walked us through a busy Fashion Week where ECCO's Shape Sculpted Motion collection was relaunched, celebrated and reinterpreted with the ECCO x Saks Potts collaboration.
Tackling the common perception that one has to suffer in the face of fashion, especially when the occasion calls for heels, Josephine Aarkrogh, Fashion & Digital Director at ELLE, notes the increasing demand for support, energy and comfort in fashion footwear: "Comfortable sneakers and streetwear have been a big part of the fashion world for years, and there's no sign of that trend fading soon," adding, "sometimes you do suffer for fashion, but, style is also about being comfortable. It always shows if you feel comfortable, and shoes play a big part in that; they can make or break an outfit."
Whether you dress from-head-to-toe or work out your ensemble from the ground up, it seems the right shoes keep you one step ahead on a busy day. Especially on the days which demand you to, quite literally, run faster: "I very often prioritise comfort, but I only buy shoes that I like the look of and which pair perfectly with my wardrobe and style," says Ninna. So, when the occasion calls for heels, does she suffer for fashion? "For Copenhagen Fashion Week where style is key and heels are more or less unavoidable, the ECCO SHAPE SCULPTED MOTION are my go-to shoes. They offer style with uncompromised comfort."
For both Ninna and Josephine, dressing from the feet up, with comfort being top of mind, ensured they could keep afoot of the up-to-the-minute trends as they emerged during Fashion Week; helping them to be in the right place in due time and, quite literally, due fashion.